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Recovery Reach Live  |  A free monthly webinar from Recovery.com

From Click to Census: Closing the Gaps Between Your Website and Your Admissions Team

Derek Hyman
Derek Hyman, Founder and CEO, Scalable Growth

Most behavioral healthcare providers lose qualified patients after the click, through unanswered calls, slow follow-up, and friction around insurance questions. This session walks through the conversion levers that move census, including real-time insurance verification, scheduled callbacks that route to admissions at a time the family chooses, and how to measure what's actually converting.

Thursday, November 5, 2026 12:00 pm CT / 10:00 am PT 60 min, live on Zoom
You'll walk away with
  • Where qualified patients drop off between your website and your admissions team
  • How real-time insurance verification and scheduled callbacks remove friction for families
  • How to measure what's actually converting into census

Save your seat

Free. Can't attend live? Register anyway and we'll send the recording.

 

You'll receive event reminders and the recording, and we'll add you to Recovery Reach Insights, our monthly newsletter for behavioral healthcare marketers. Unsubscribe any time. We never sell or share your information.

Join marketing and admissions leaders from 200+ behavioral healthcare organizations.

Behavioral health marketing is its own discipline. Almost nobody teaches it.

Most behavioral healthcare organizations learn marketing the expensive way. A vendor pitch that sounded right. A budget that disappeared into paid search with nothing to show for it. A LegitScript surprise. A strong campaign that fell apart at the phone.

Recovery.com sits in the middle of this market. We watch millions of people search for treatment every year, and we work with hundreds of centers and the agencies that serve them. We know who is actually good at this work.

Recovery Reach Live puts those people in front of you, one topic at a time, and asks them to teach instead of sell.

What you'll walk away with

The patients are already finding you. This session is about making sure they reach your admissions team.

01
Find the gaps after the click
Unanswered calls, slow follow-up, and insurance friction: where qualified patients fall out of your funnel.
02
Pull the levers that move census
Real-time insurance verification and scheduled callbacks that route to admissions at a time the family chooses.
03
Measure what's converting
How to track which channels and touchpoints actually turn into admissions.

For owners, marketing directors, admissions leaders, and BD teams. Single facility or multi-site system, you'll leave with something you can implement before next month's episode.

Meet this month's expert

Derek Hyman
Derek Hyman
Founder and CEO, Scalable Growth

I am the Founder and CEO of Scalable Growth, a digital marketing agency dedicated to helping addiction treatment and mental health programs grow. With deep leadership experience in behavioral health and an MPH, I help providers strengthen their visibility across search and AI platforms and turn that visibility into admissions. My work centers on one goal: making it easier for people seeking care to find the right treatment.

About Scalable Growth

Scalable Growth is a digital marketing agency built exclusively for addiction treatment and mental health programs. We help providers grow census through SEO, AI and LLM visibility, local search, content strategy, paid media, and conversion optimization, so the right patients can find them when they're looking for care. Every strategy is grounded in behavioral health expertise and measured by what matters most: admissions.

Read Derek's preview of the session on the Scalable Growth blog →

How the hour breaks down

0:00
 
 
Welcome, and the problem in numbers from Recovery.com search data
0:05
 
 
Where qualified patients get lost: unanswered calls, slow follow-up, insurance friction
0:15
 
 
Real-time insurance verification and scheduled callbacks that route to admissions
0:30
 
 
Measuring what's actually converting into census
0:40
 
 
Your questions, answered live
1:00
 
Wrap and resources

A few rules we hold ourselves to

No sales pitches
Our experts get one slide about who they are. The rest is teaching.
Real numbers
Anonymized data from actual centers, not hypotheticals.
Your questions, live
Bring the problem you're stuck on. The last 20 minutes are yours.
Replay and resources
Every registrant gets the recording and the expert's takeaway doc within 24 hours.

Questions

Is this free?

Yes. Always.

What if I can't attend live?

Register anyway. The recording and the expert's resources go to every registrant the next morning.

Is this a Recovery.com sales presentation?

No. Recovery.com hosts the series and opens each episode with market data. The teaching comes from independent experts. If you want to talk to us about advertising, we're easy to find, but that's not what this hour is for.

Who should attend?

Anyone responsible for getting the right patients in the door. Owners, marketing, admissions, and BD. Clinical leaders are welcome too.

How do I join?

You'll receive a confirmation email with a calendar invite and the Zoom link. We'll send reminders one week, one day, and one hour before we start.

Can I suggest a topic or an expert?

Please do. Email Clint@recovery.com and tell us what you're stuck on.

Save your seat for November 5

One hour. One expert. One problem solved. Free, and the replay goes to everyone who registers.

Register free