Agenda

Join our expert panel for a discussion on the critical role of branding in the behavioral health sector. Despite being the single most overlooked opportunity in the industry, effective branding is essential for setting yourself apart in a competitive landscape.

This session will seek to define the fuzzy concept of "brand," discuss how it functions as a compounding asset that builds equity value over time, and how to evolve your brand as you grow. We will explore actionable strategies for building and evolving a strong brand, including smart investments in content marketing and leveraging employee testimonials for recruitment and brand building. Learn why investing in your brand is vital for long-term success.

• A checklist of what makes a location page more effective
• How to present what sets your center apart—without sounding like everyone else
• A follow-up plan to optimize both your website and your Recovery.com profile

Join Jen Carvalho, CEO at The Haven at College, for a critical discussion on the intrinsic value of staff engagement in the behavioral health industry. This session will tackle the escalating costs of training and high staff turnover, defining how professional development directly boosts employee satisfaction and career advancement.

We'll explore actionable strategies to refine your talent management approaches, focusing on investing in staff throughout their entire employment lifecycle—from strategic recruitment to ongoing professional growth opportunities that foster skill development and advancement. Discover how prioritizing employee well-being and development creates a supportive environment that reduces turnover, enhances quality of care, and fosters a culture of loyalty and excellence.

You’ll walk away learning:

• What attracts top talent to a treatment provider
• The value of mentorship in today’s workforce
• The fundamental role of culture in retention and cost-saving efforts