Agenda

The way that families research treatment options has changed. When they ask AI for advice, traditional SEO isn’t enough anymore. This is the time to adapt our strategies for content, discovery, and lead generation.

Why does AI recommend some treatment centers over others?
How can the marketer influence AI recommendations?
What does AI already know about your brand?
What answers and proof points should we publish? And where?

We’ll explore which SEO methods are still effective and which new strategies will position your locations well in AI responses at that key moment, so you get connected and your treatment center can be the one to make a difference.

Every operator in behavioral health is asking the same questions: Is my marketing working? Am I spending the right amount? How do I stack up? The problem is most programs are looking for answers in the wrong places. They chase benchmarks that do not apply to them, cut channels after a single bad month, and measure success through a lens that was never built for this industry.

This panel brings together a chief marketing officer, a chief growth officer, and a leading behavioral health agency CEO to compare notes on what actually drives performance and what gets in the way. Their perspectives span the inside of treatment centers, the agency side, and multi-site growth operations, giving a rare view of the same problems from multiple angles at once.

Attendees will leave with:

A framework for setting a marketing budget anchored in your own program's numbers, not industry averages that do not account for your payer mix, levels of care, or market
The handful of metrics that actually indicate whether marketing is healthy and how to use them to tell a marketing problem from an admissions problem
A clearer sense of how long to give a channel before drawing conclusions and why short time horizons are one of the most common and costly mistakes operators make
A practical answer to what behavioral health programs are really selling and how to build marketing that earns trust at the moment someone needs it most

Behavioral health marketing has run on the same engine for years: high-intent search, paid clicks, landing pages, forms, and a team ready to catch the hand-raise. AI agents are now changing how people find and choose care, answering questions directly and comparing providers before a consumer ever lands on your site.

So is the funnel obsolete or just evolving? Half of this panel says AI agents will reshape patient acquisition within three years. The other half says behavioral health is the last category that gets automated, and the funnel is fine. Expect a direct, opinionated debate about what marketing leaders should act on now versus what is hype.

In this dynamic and interactive panel discussion, industry leaders will explore how to utilize social media, podcasts, and influencers to connect with audiences and build business. The conversation will remain deeply patient-focused while emphasizing the importance of balancing the business side of marketing with the human-centric goal of building community. Attendees will leave with granular best practices and actionable insights as the panel dives into core concepts like recovering out loud. The discussion will also explore the power of online communities and bridging the gap between influencers and the people who actually help the people struggling. Get ready for an engaging session designed to elevate your digital presence and foster truly meaningful connections!

Most multi-location, multi-level-of-care operators rank admissions channels on CPA — and a $500 BD admission will always beat a $10,000 digital admission on that scorecard. The problem is CPA tells you what an admission costs, not what it's worth. A BD referral where you're the detox piece of someone else's continuum is a single revenue event. The same patient acquired through digital can flow through detox, residential, PHP, and IOP in your system, with a percentage readmitting later — $30K to $150K+ in LTV. We'll walk through how to re-score your channel mix on contribution margin instead of CPA, and how MCP-connected AI is finally making LTV measurable without a six-figure BI stack.

The use of emerging technologies is exciting, and marketing initiatives everywhere are focused on how to use them to get more lead generation horsepower; however, how many are asking if that increased horsepower comes with a seatbelt? As marketers move faster to adopt AI-driven tools, many organizations are unknowingly exposing protected health information (PHI) through everyday workflows, from email automation and chatbots to data inputs into large language models. This session brings together a compliance and marketing perspective to explore where innovation is outpacing regulation and how to close that gap without slowing growth. We’ll break down real-world examples of how AI is currently being used (and misused) in behavioral health marketing and what’s coming next as automation scales across digital and outbound channels. Attendees will walk away with a practical framework to safely leverage AI, protect patient data, and build marketing systems that are both high-performing and fully compliant.

Key takeaways:

Identify the most common compliance risks associated with AI-driven marketing workflows involving PHI
Learn how to evaluate marketing technologies (CRMs, chatbots, AI tools) for HIPAA compliance and data security
Take away a practical, repeatable checklist for assessing AI and marketing tools and practices before implementation

Marketing leaders in behavioral health often speak a different language than the executives who influence their budgets. This session bridges that costly gap. Before you can market to patients, you must earn the internal mandate by reframing your department from a basic cost center into a powerful strategic asset. Panelists will share what works and what backfires, showing you how to establish the reporting rhythms and relationships that build deep credibility long before budget conversations begin. You will learn how to frame channel performance, census impact, and long-term brand value in terms that executives and boards immediately respect, ensuring marketing becomes the absolute last line item anyone wants to cut, even when census pressures rise.

With patient acquisition costs at an all time high, behavioral health facilities cannot afford to operate with blind spots. In fact, many teams unknowingly waste thousands of dollars every month simply by missing calls or mishandling leads.

This panel explores how to build a straightforward attribution foundation that unites Marketing, Admissions, and Business Development. We will dive into the exact tech stack you need to get started, how to avoid common tracking mistakes, and why keeping your systems simple is the key to earning executive support. Learn how to track offline data, stop wasting budget, and build an aligned engine that drives sustainable census growth.

If you're attending this event, you've likely seen a LinkedIn post from someone on the Recovery.com team. In this breakout, one of our company's "secret weapons" opens up the playbook for our LinkedIn strategy. Two years ago, we invested in our leaders' voices on LinkedIn, and it paid off: a 5x return on ad spend, more of our target accounts reached, and executives who are now recognized for their posts at industry conferences. Dan Fogarty, founder of Talkbox, helped architect our strategy, and runs LinkedIn for individual providers and B2B leaders. A former journalist, he'll show how providers tell their story on the platform, cover B2B best practices for partners, and share how his clients use the platform to create momentum and close deals.

Join us as we close out the Summit with dinner on the rooftop of the Madison Museum of Contemporary Art (MMoCA). Just a four-minute walk from The Concourse, you'll enjoy stunning views of the Capitol building and bustling State Street as we celebrate a successful Summit and look forward to future connections. It's the perfect setting to reflect on insights gained and say farewell to new friends.

Appetizers and non-alcoholic drinks will be available starting at 5:30 p.m. and dinner will begin at 6:00 p.m.

With the constant evolution of digital marketing, facility leaders often feel overwhelmed by new technologies and changing search engine rules. This session brings together three premier behavioral health marketing agencies to answer your most pressing questions live.

Driven by audience polling, this organic panel will cut through the clutter to discuss what is truly working today. We will tackle the realities of artificial intelligence in content creation, the ongoing challenge of accurate lead attribution, and the importance of getting your basic marketing infrastructure right before scaling. Bring your questions and prepare for an honest look behind the curtain of modern healthcare marketing.

The treatment centers earning lasting trust aren’t just filling beds. They’re proving what happens after someone walks through the door. This panel explores how Recovery.com partners are shifting from admissions-driven marketing to outcomes-led growth, using clinical results and real data to attract the right people and stand out in a crowded market. Because in this industry, evidence isn’t just good ethics. It’s good marketing.

Monday, July 20

Tuesday, July 21

Wednesday, July 22