Agenda
Monday, July 28
7:30 a.m. - 2:00 p.m. CT
Golf Outing
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7:30 a.m. - 2:00 p.m. CT
Golf Outing
Location: University Ridge Golf Course
See Golf Outing page for more details.
3:00 p.m. - 4:00 p.m. CT
Registration Open
Location: Capitol Ballroom Foyer
4:00 p.m. - 4:30 p.m. CT
Event Kickoff
Presenter: Ben Camp – Recovery.com
Location: Capitol Ballroom B
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Kick off the 2nd annual Recovery.com Marketing Summit and get to know your fellow attendees.
4:30 p.m. - 5:00 p.m. CT
State of Marketing in Recovery Panel
Panelists:
- Ben Camp – Recovery.com (moderator)
- Daniel Krasner – DK Solutions Group
- Nick Jaworski – Circle Social
- More to come!
Location: Capitol Ballroom B
Show More
More details to come.
5:00 p.m. - 5:30 p.m. CT
Resilience in Real Time: How START UP is Starting Over
Presenter: Gregg Champion – START UP RECOVERY
Location: Capitol Ballroom B
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Join Gregg Champion, Co-Founder and Program Director of START UP RECOVERY & WELLNESS, for an inspiring address on resilience in the face of adversity. Gregg will share his deeply personal journey following the devastating January 7th fires in Pacific Palisades, where he lost his home, nearly 70% of his business, and his community.
He'll candidly discuss the profound impact on his mental health, the irreplaceable losses, and the new strengths and insights that have emerged. Discover how these events have reshaped START UP RECOVERY's brand, vision, and mission, fueling a renewed commitment to advancing behavioral health and the Los Angeles recovery community.
This talk offers a powerful testament to the resilience of the human spirit and the ongoing journey of recovery, hope, and renewal.
You’ll walk away learning:
- How to lead with integrity, discover what truly matters, and find genuine solutions when facing unexpected personal and professional devastation.
- How crisis can ignite team unity, accelerate growth, redefine purpose, and deepen commitment for any mission-driven business.
- Why emotional strength, mental well-being, and new connections are critically important when facing profound challenges.
5:30 p.m. - 8:30 p.m. CT
Welcome Reception
Location:
Monona Terrace Rooftop Gardens West Circle
1 John Nolen Drive
Madison, WI 53703
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Kick off the first evening of the Recovery.com Marketing Summit on the rooftop of Monona Terrace! You'll enjoy beautiful sunset views over Lake Monona, just a 10-minute walk from The Concourse. Mingle with peers while enjoying a variety of dinner stations and refreshing non-alcoholic drinks. It's the perfect way to connect, unwind, and prepare for an exciting conference ahead!
4:00 p.m. - 5:30 p.m. CT
Sessions
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5:30 p.m. - 8:00 p.m. CT
Welcome Reception
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Tuesday, July 29
7:00 a.m. - 8:00 a.m. CT
Open 12-step Meeting
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7:00 a.m. - 8:00 a.m. CT
Open 12-step Meeting
Location: Capitol Ballroom B
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More details to come.
8:00 a.m. - 9:00 a.m. CT
Breakfast
Location: Capitol Ballroom A
9:00 a.m. - 9:10 a.m. CT
Morning Welcome
Presenter: Ben Camp – Recovery.com
Location: Capitol Ballroom B
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Join us for a quick morning welcome to recap key takeaways from Day 1 and preview the exciting sessions ahead.
9:10 a.m - 9:45 a.m. CT
Brand is the Bridge: Unlocking Growth, Trust, and Clinical Impact
Presenter: Emma Stapleton – Mint Partnership
Location: Capitol Ballroom B
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More details to come.
9:45 a.m. - 10:15 a.m. CT
How Human Connection Leads to Conversion Panel
Panelists:
- Cliff McDonald – Recovery.com (moderator)
- Wade Muhlhauser – Plugged In Recovery
- More to come!
Location: Capitol Ballroom B
Show More
More details to come.
10:15 a.m. - 10:45 a.m. CT
Networking Break
10:45 a.m. - 11:30 a.m. CT
AI Panel
Panelists:
- Nick Myers – Recovery.com (moderator)
- Jeremiah Calvino – Recovery.com
- Jimmy Lyons – Further
- More to come!
Location: Capitol Ballroom B
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More details to come.
11:30 a.m. - 12:00 p.m. CT
Brand Panel
Panelists:
- Andrew de Stadler – Recovery.com (moderator)
- Dan Gemp
- Vanessa Keeton – Addiction Recovery Care
- Robbin Mooney – J. Flowers Health Institute
Location: Capitol Ballroom B
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More details to come.
9:00 a.m. - 10:15 a.m. CT
Sessions
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10:45 a.m. - 12:00 p.m. CT
Sessions
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12:00 p.m. - 1:15 p.m. CT
Lunch
Location: Capitol Ballroom A
1:15 p.m. - 2:00 p.m. CT
16 Essentials for a Location Page That Converts
Speakers:
- Clint Mally – Recovery.com
- Sarah Schilling – Recovery.com
Location: Capitol Ballroom B
Workforce Development: The Path to Professionalism and Profit
Speaker: Jen Carvalho – The Haven at College
Location: Capitol Ballroom A
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- A checklist of what makes a location page more effective
- How to present what sets your center apart—without sounding like everyone else
- A follow-up plan to optimize both your website and your Recovery.com profile
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2:00 p.m. - 2:15 p.m. CT
Break
2:15 p.m. - 3:00 p.m. CT
Recovery.com Product Vision and Feedback
Speakers:
- Jeremiah Calvino – Recovery.com
- Charles Donaldson – Recovery.com
- Olivia Marcellino – Recovery.com
Location: Capitol Ballroom B
Innovative Technologies in Behavioral Health Panel
Panelists:
- Eliza Foltz – Pathfinder Recovery
- Keegan Warrington – RxMedia
- More to come!
Location: Capitol Ballroom A
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3:00 p.m. - 3:30 p.m. CT
Networking Break
1:15 p.m. - 2:30 p.m. CT
Breakout Sessions
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3:30 p.m. - 4:15 p.m. CT
Practical Strategies for Improving the Patient Journey with User Research
Speaker: Jeremiah Calvino – Recovery.com
Location: Capitol Ballroom B
Storytelling in Behavioral Health Panel
Panelists:
- Terry McGuire – Recovery.com (moderator)
- Tom Farley – Recovery.com
- Matthew Serel – Accountable
- Jeremy Tunis – JDT Public Affairs
Location: Capitol Ballroom A
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3:00 p.m. - 4:15 p.m. CT
Breakout Sessions
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4:15 p.m. - 6:00 p.m. CT
Recovery.com Open House and Podcast Studio Tours
Location:
Recovery.com
100 State St, Suite 300
Madison, WI 53703
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More details to come.
6:00 p.m. - 8:30 p.m. CT
Farewell Dinner
Location:
Madison Museum of Contemporary Art Rooftop Sculpture Garden
227 State Street
Madison, WI 53703
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Join us as we close out the Summit with dinner on the rooftop of the Madison Museum of Contemporary Art (MMoCA). Just a four-minute walk from The Concourse, you'll enjoy stunning views of the Capitol building and bustling State Street as we celebrate a successful Summit and look forward to future connections. It's the perfect setting to reflect on insights gained and say farewell to new friends.
Appetizers and non-alcoholic drinks will be available starting at 6:00 p.m. and dinner will begin at 6:30 p.m.
4:30 p.m. - 6:00 p.m. CT
Recovery.com Open House
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